NEW YORK — Nike got scorched by the first social media brush fire of the 2024 Paris Olympics, and Olympians past and present are coming to the apparel giant’s defense.
Nike introduced its Olympic uniforms for Team USA and other nations on Thursday at a Paris event. A single image of one of Nike’s American track & field uniforms, modeled on mannequins, set off a wave of online criticism that the company and its athletes are now working to contain. The image, shown as part of the uniform reveal, showed a female bodysuit with a high-cut hip that critics derided as sexist.