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How the WNBA is preparing to capitalize on Caitlin Clark and the rest of the incoming star power

NEW YORK — Caitlin Clark, Angel Reese, Cameron Brink and Kamilla Cardoso are officially WNBA players.

Now what?

There has been no more pivotal moment for the WNBA than this one with ready-made household names entering a league that has struggled for much of its existence to build them. The only thing comparable would be its launch in 1997 with Olympic superstars. The task now is to keep the audience developed in the collegiate ranks as upward of 24 million watched Clark, the No. 1 overall pick of the Fever, and Cardoso, the No.